Richemont Luxury (Thailand) next year will offer Les Must timepieces, jewellery and leather accessories for men and women as part of Cartier's worldwide launch of a more affordable collection.
"It's better to widen our customer base amid the gloomy economy. However, Cartier has no plan to focus much more on this segment. We will still concentrate on maintaining our image as a luxury brand," country manager Narumol Patra-thiranond said yesterday.
Prices for Les Must jewellery start from Bt20,000 and for |watches from Bt100,000, while Cartier's jewellery and timepieces normally start from Bt50,000 and Bt250,000.
Richemont is the exclusive importer for Cartier watches and jewellery.
Narumol said the company was trying to maintain Cartier's sales this year above last year's level, but declined to disclose the brand's sales and growth target.
Marie Rainero, assistant manager for watches at Richemont Asia Pacific, said Cartier recently introduced the Haute Horlogerie line for men and timepiece collectors. This is the first time that Cartier has developed its own movements.
Cartier has been recognised as a jewellery and watch brand for women.
Cartier timepiece movements are normally developed by its partners. From now on, movements of Cartier's collection for men will be developed and manufactured by the company. Its women's collection will still be developed by several partners.
"As a world-leading timepiece manufacturer, it is our achievement to develop and make our own movements," she said.
Narumol said Cartier would hold two events to introduce the new men's collection to selected guests this month.
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